RPR Providing Pro Bono Services And Support For The Goree Challenge To Benefit AIDS Awareness

NEW YORK- September 11, 2014 - Rubenstein Public Relations (RPR) has launched the 'We Row Harder' Campaign, providing pro bono communications services in support of Victor Mooney's Goree Challenge, a solo transatlantic row from the coast of Africa to New York. This marks Mooney's fourth and final attempt at the 5,000 mile row honoring his late brother who died of AIDS in 1983. This week, Mooney will begin the next leg of the journey, traveling from the Puerto Rico to New York City.

RPR will generate awareness for Mooney's incredible journey through a multi-faceted public relations and marketing campaign. In addition to providing unwavering support, RPR will remain in constant contact with Mooney and live-blog on his behalf to frequently update media and supporters of his progress. RPR will also coordinate social media efforts with Mooney via Twitter (@goreechallenge) and Facebook.

"Victor's tenacious efforts are a true inspiration," said Richard Rubenstein, President of Rubenstein Public Relations. "We are honored to bring awareness to his valiant journey through the 'We Row Harder' campaign."

Mooney has attempted this journey three times over the past decade and through the years has been shipwrecked, experienced the loss of his freshwater system and survived a terrifying shark attack.

About Rubenstein Public Relations
Rubenstein Public Relations (RPR) is a leading full-service agency based in New York that produces high-profile communications campaigns through branding and messaging, media relations, creative and business development services. Our comprehensive strategy, savvy media expertise and proactive approach shapes and markets a brand's core attributes to generate meaningful results for clients. We represent some of the world's most prominent names in the real estate, business, luxury lifestyle, entertainment, technology, healthcare and non-profit sectors. (www.rubensteinpr.com)

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