Google's formula is focused on positioning websites which are
"naturally" well-liked. Which means that, even though you are able to
summarize how you can position your website in Google in 4 terms
("Obtain plenty of backlinks"), you have to ensure that your own
website's hyperlink design is really as "organic" as it can be (in
Google's view, anyhow).
To get this done, you need to create what I refer to as the "link
pyramid" for the website. This pyramid is really a 3-level framework
of hyperlinks: 1) the foundation links, 2) the mid-range hyperlinks
and 3) the best quality backlinks.
Now, prior to going straight into depth concerning the pyramid, allow
me to describe exactly what Google searches for in each and every
hyperlink you have to your website. The more of those characteristics
every link has, the greater worth Google places onto it whenever
positioning your website.
Geographic Diversity. In case all your hyperlinks originate from web
pages whose web servers are all within Podunk, Texas, Google is likely
to identify that as being really dubious. It's not hard to know the
general geographic area of the web page, and Google includes that
information in their formula. So you should obtain hyperlinks from
websites which reside all around the internet whenever possible.
Link Text Variety. In the event that each and every hyperlink to a
person's web page all has the identical link text, Google will
certainly decrease the value of the links and never position your
website. Just in case you aren't certain what i mean by "hyperlink
text", that is the (usually) blue, underlined phrases inside a
hyperlink (e.g. my personal weblog has the link wording "my personal
Regular growth. Should your completely new website go from getting
absolutely no hyperlinks targeted at it to having 2,000 hyperlinks the
following week, Google is certainly not likely to rank your website
really well. Your website will frequently get ranking well for several
days, however it will likely then drop out from the search rankings.
That is because Google will discover the unexpected link spike as
being a short instant of popularity, yet as soon as that popularity
goes by, same goes with the search rankings. You need to increase your
hyperlinks steady but very slow, improving the rate of expansion as
the website secures a wider link base.
For more information on building a
pyramid, visit my blog.