Tarresa's Blog

Vessel Name: Tarresa
Crew: Tarresa Muffet
About:
I am Tarresa Muffet, a research student pursuing M.S. in Computer Science from The Montana Tech University. As a former project manager, I enjoy applying my leadership skills and talent for writing to solve real world problems. [...]
Recent Blog Posts
24 January 2017

Major Driving Distractions Besides Cell Phones

Teens’ texting will always get the worst reputation when it comes to distracted teen driving. However, there are a million reasons that people take their eyes off the road for. And it’s not only the teens – majority teenagers also report that their parents also engage in different activities whilst [...]

20 December 2016

Why Cellphones Should Not Be Given To Children

Children with their vulnerable minds are easily prone to the society evils. Though cell phones are helpful in communication, they are also highly responsible for deviating the minds of the young ones. 2015 survey reveals that [...]

07 December 2016

PepsiCo: Marketing Strategies in India

The rivalry of Coke and Pepsi is an ancient times story now. Implementing the smartest strategies, Pepsi has expanded its diversification. Though Coca cola still leads the race, Pepsi has gained edge by introducing snacks that are Lays, Cheetos and Kurkure. Hence, increased product mix has limited the [...]

30 November 2016

A Brief Introduction on Astronomy

Astronomy has mystified people since centuries. The existence of sun, moon, stars, comets, planets and other phenomenon are studied under Astronomy. People in the past often associated astrology with the study of astronomy, but the connotation [...]

29 November 2016

Tips To Write a Good Persuasive Essay

Persuasive essay is written to influence the audience. The writing helps in convincing the audience to convert their opinions according to the points that are made on the essay. A good persuasive essay requires a certain technique [...]

23 November 2016

Smoking: Destructing Life of Millions

More than 480,000 people die every year because of smoking cigarettes in United States only. Composed of about 600 ingredients, it generates 7000 chemicals when burnt. American Lung Association reveals that at least 69 of these chemicals are cancer causing agents. In case you smoke cigar, you have more [...]

Major Driving Distractions Besides Cell Phones

24 January 2017
Teens’ texting will always get the worst reputation when it comes to distracted teen driving. However, there are a million reasons that people take their eyes off the road for. And it’s not only the teens – majority teenagers also report that their parents also engage in different activities whilst driving. Following are a few of those distracting activities that people commonly engage in while driving:

• Looking at the passenger
It is natural for people to look at the person that they are talking to. At times, it is also important to maintain eye contact. Drivers would also therefore look at the person on the passenger seat while talking to them. This in fact is an absurd thing to do, as it is obvious that being attentive towards the road is much important.

• Putting on make-up
Putting on make-up is something you might find among most women. The process is distracting and it requires them to constantly look at the mirror.

• Getting directions/Finding something
Reading maps or looking for directions is distracting to a great level too. Besides that there has always came a point where we have dropped something on the foot mat and then had to reach out for it on the ground. Both these processes are very commonly distracting for people while driving.

• Messing with the music system
Despite that switching and playing music while driving causes much distraction, these entertainment systems are becoming complex and advanced by the day. The only solution to this distraction is implementing voice-commands. Or, one may also get a music system with easy to use buttons which can be controlled without looking at them.

• Looking at a scenery
There are a million things outside the car that can grab your attention. Food trucks, people on the foot-paths, billboards and the registration number of the car in front of you, etc. In case any thing gets your attention, it is sometimes hard to look away. This can be even more dangerous than texting while driving.

Why Cellphones Should Not Be Given To Children

20 December 2016
Children with their vulnerable minds are easily prone to the society evils. Though cell phones are helpful in communication, they are also highly responsible for deviating the minds of the young ones. 2015 survey reveals that majority of children gets their own cell phones at the age of 11. Parents, of most of these children do not even establish any regulations for the usage. This is highly disconcerting as several cases cellphone adversities have been reported.

Cyber bulling has increased over the years which have elevated the level of fear in children. In some extreme cases, children attempt suicide because of the bullying. Around 5000 children every year take their own lives because of suffering from bullying. The children hide their sufferings from their parents as reported by the CDC news.

One of the rising dilemma of the society is young teenagers are getting highly accustomed to sexting. Sending and receiving nudes and semi-nude photos is getting common. These photos get leaked on the internet, particularly on social media which ultimately results in ruining the reputation of that person. Statistically, 22 percent of the teenage girls discovered their own indecent pictures online. What these kids don’t realize is that the humiliation and the after effects of such incidents remain forever. Also, there is a high possibility of falling prey to the criminal minded people which can create serious implications in life.

Online world offers abundant charm and addiction. This compulsion causes negative impact on the children’s health mainly due to sleep deprivation. Cellphones usage also results in low grades which is also a serious problem. Another implication of the digital world is that it reduces the family interaction. This causes multiple problems as the parent-child relationship sets apart. The children are unable to get guidance and try to solve the problem depending upon their own intelligence which leads to further complexities.

Concluding the content on the note that children are their parent’s responsibilities. If you are a parent and reading, keep a check on your children’s online activities. Give them timely guidance, which is necessary. Be friends with your children so that they can share everything and be safe.


PepsiCo: Marketing Strategies in India

07 December 2016
The rivalry of Coke and Pepsi is an ancient times story now. Implementing the smartest strategies, Pepsi has expanded its diversification. Though Coca cola still leads the race, Pepsi has gained edge by introducing snacks that are Lays, Cheetos and Kurkure. Hence, increased product mix has limited the dependency of Pepsi on the beverage segment.

PepsiCo being the most strategic companies, have always implemented the dynamic processes that brings profits and revenues. Currently, PepsiCo has popularly expanded its products in soft drinks, mineral water, sports drink, snacks and breakfast. After Pepsi, which is the second largest selling drink globally, snacks like Lays, Cheetos and Kurkure doesn’t fall behind the demand.

PepsiCo is a very strong company in maintaining its brand image via promotions and advertisements. Celebrity endorsements are the main attraction in the advertisements as the most popular celebrities are appointed as the brand ambassador for example, Shahrukh Khan, Ranbir Kapoor and Sachin Tendulkar.

The product of PepsiCo, ‘Dew’ targets the adventurous side of young adults with an edgy slogan. The advertisement of this beverage is entirely different to Pepsi. Dew advertisement focuses on sports and action. Similarly, the snack brands focuses on different target markets. PepsiCo aggravates the demand by using all modes of promotional channels. This includes ATL and BTL activities.

The company is very particular about the brand and hence pays much attention to the brand image. Since PepsiCo is an FMCG company, it faces numerous competitors in the market. The distribution network of PepsiCo is massive, globally. The company caters to retailers, wholesalers and restaurants.

PepsiCo is also associated with social work. The company over the years have initiated many campaigns that supported many global issues including children’s education, women’s health and electricity problems in rural areas. It is one of the leading companies that acquires global recognition because of Pepsi and progressive strategies.

A Brief Introduction on Astronomy

30 November 2016
Astronomy has mystified people since centuries. The existence of sun, moon, stars, comets, planets and other phenomenon are studied under Astronomy. People in the past often associated astrology with the study of astronomy, but the connotation was disregarded by the modern science as it was not logically based on science. Astronomy is correlated with astrophysics which studies the aspects of properties, behaviors and motions of objects. Incorporated with modern astronomy, it studies the elements of stars, planets and space along with their motion and characteristics.

There are two main fields on which the modern astronomy is based. This includes theoretical in which the astronomers study about the astronomy model along with the analysis of system evolution. The second field is called Observational where astronomers focus on stars, planets and the galaxies, directly. Since the life of stars and galaxies reach up to billions of years, it gets impossible for astronomers to study the system completely by observation. Hence both the theoretical and observational fields are studied together.

There are several branches of astronomy to help the experts gain insights with distinguished analysis of the objects and other phenomenon. The main branches include Planetary, Galactic and Cosmetology.

In Planetary Astronomy, the experts focus on the evolution, growth and death of the objects in the solar system. Solar astronomy includes the study of black holes, white dwarfs, nebulae and others that fall in the particular category.

Study of galaxy, which is a part of the Milky Way is called Galactic Astronomy. Extragalactic involves the understanding of objects beyond the galaxy including the stars transformations.

Cosmetology is the diversified understanding of the entire universe. Its starts with the Big Bang theory, the evolution and the future analysis of termination. The study is mostly based on the theories as observation seems impossible about the multiple universes, dark matter and energy.
Astronomers study the universal objects by measuring electromagnetic spectrum’s wavelengths.

Tips To Write a Good Persuasive Essay

29 November 2016
Persuasive essay is written to influence the audience. The writing helps in convincing the audience to convert their opinions according to the points that are made on the essay. A good persuasive essay requires a certain technique which should be followed by the writer.

Before writing any persuasive essay, understand the topic thoroughly. Either write ‘for’ the topic or ‘against’ it. For example, if you are writing the pros of social media, you should stick to it and should not switch to the cons. While writing, be specific. Do not write vague sentences instead use statistics and facts to prove your point. The sentences should be short.

Remember that your audience is very important. Whatever you write should be understandable to them. For example, you cannot convince 10 year old kids to buy your product based on the selling statistics of your product. You need to learn about your audience background, culture and perception. Topics on religion and politics hold a lot of importance to an individual and persuading otherwise can cause a rebellion attitude.

Analyze your rhetorical situation in writing which is divided into five main characteristics. These include the actual writing material, the writer, targeted audience, communication purpose and setting (For example a group assignment to be graded). You should have clear understanding about each element and should not comprise on the purpose.

To make your persuasive essay convincing, you can choose three main approaches which includes emotional, logic and credibility. Depending upon the audience, you should choose your approach. For example, for women in general, emotional appeals works better than the logical approach. Logical approach uses evidences such as data and facts to win the argument and convince the readers.

Persuasive essays or letters are written convince the audience related to a certain product, event or even a person. Persuading the audience is not easy especially if it’s written communication. The writer needs to understand the important points of their topics and should avoid repetition.

Smoking: Destructing Life of Millions

23 November 2016
More than 480,000 people die every year because of smoking cigarettes in United States only. Composed of about 600 ingredients, it generates 7000 chemicals when burnt. American Lung Association reveals that at least 69 of these chemicals are cancer causing agents. In case you smoke cigar, you have more chances of health hazard since it contains carcinogens, toxins and tar in much higher level than the cigarettes.

Smoking affects every part of your body. You skin, hair and nails demonstrates the most obvious signs of deformation. Your internal organs also gets affected gradually. From nervous system to digestive system, organs gets frailer. It also causes problems in the reproductive organs. Cancer can develop anywhere in the body because of smoking.
Nearly 80 percent of the death resulting from COPD are from smoking.

It stands for the Chronic Obstructive Pulmonary Disease in which the harmful chemicals and toxins damage your lungs. Emphysema destroys the air sacs in your lungs which is also caused by smoking. If you are a long term smoker than you have higher risks of developing lung cancer. People who quit smoking before such crucial phases occurs, suffers from respiratory pains and congestion. It is the body’s recovery process as the lungs purify from toxins.

Smoking also causes negative impact on children. Those children whose parents smoke, generally suffer from wheezing, coughing and even asthma attacks. These kids are prone to ear infections, pneumonia and bronchitis. Smoking in front of youngsters is highly unethical.

Tobacco products are extremely harmful to your body regardless of the way you use it. Smoking cigarettes, hookah, pipe or cigar have more or less the similar effects which includes deteriorating your health. Imagine ending your life 15 years earlier by an organ failure or lung cancer, leaving your loved ones in misery, would you still smoke?

About & Links