We met Florian and Martina back in the Galapagos about 18 months ago. I remember back then talking about our respective blogs and being surprised that Florian had been told he could make some cash from it. At the time I had a look at his blog but as it was in German I didn't really get past just looking at the pictures.

Our paths crossed again recently and over sundowners the subject of blogs came up again.

My jaw dropped when Florian said that SVEsperanza had 600 followers. I was floored completely when he finished the sentence with "thousand".

Now, especially as I can't read his blog's German text I shouldn't really comment but I did think, "Six hundred thousand" for a narrative on what exciting stuff happened today or in the last week when my beautifully crafted works of amusing and creative genius gets what, six, maybe ten readers on a good day. Our kids don't even read it.

So, I've been doing some research on successful sailing blogs to see what I'm missing.

First thing that is immediately obvious is the need for more pictures, if not video and if video, shot by a drone. An R2D2 type thing. The critical thing however is that all images must, most definitely, feature a well tanned, "fit" female in a skimpy bikini.

The second thing is an icon where readers are invited to, "Buy us a Beer". One clicks here and there's text saying something like, "Our sailing adventure is wholly funded by donations from our followers. CLICK HERE to buy us a beer".

So you stalwart followers of the Time Bandit blog as soon as we get to some decent wifi I'm going to build a new Time Bandit blog platform where you can look forward to.....

1. More pictures, possibly even feature videos.
2. The usual accompanying highly entertaining and amusing text.
3. Anne prancing around in the new beachwear I'm about to buy her, probably pictured picking up something I've carelessly dropped on the deck.
4. Our YouTube channel where you can see me being interviewed by Oprah or the like.
5. "Buy us a Beer" icon. Like all good websites, if users do click here they will have a double check Yes/No icon. This one will have some text like, "Are you 'avin a laugh - bugger off and buy your own beer"

As I used to say at work, "You can't fool all the people all the time but you can usually fool them long enough to make a profit"